Our team of multi-disciplinary consultants have extensive experience across a broad range of consulting areas including business performance reviews, business model development, financial analysis and modeling, and governance reviews and restructures…

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Over the past decade, SBP has established a reputation as trusted and experienced advisors with the proven ability to find and solve the most important strategic issues in sport organisations…

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We have delivered market research projects across a broad range of sport organisations in Australia, covering consumer, participant and stakeholder perspectives. Our research team has expertise in delivering customised qualitative and quantitative market research blended with extensive experience and strategic understanding of the sport industry...

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The Commercial Advisory division has extensive experience in conducting reviews of commercial operations within sport organisations, including sponsorship, consumer-driven revenue, events, licensing, brand, marketing and media...

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Recent Case Studies


Golf Victoria

Governance Review

In June 2012, Sport Business Partners (SBP) was engaged by Golf Victoria (GV) to ensure that the organisation had an appropriate and efficient governance and structure to meet the needs and demands of Golf Victoria in its new era.

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St Kilda Football Club

Strategic Plan

The St. Kilda Football Club engaged SBP in 2012 to assist the Club in developing a four-year Strategic Plan. The plan focused on the key areas of Football, Membership, Marketing, Finance, Commercial, Facilities, and Leadership.

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Cricket Australia

Product Development

Cricket Australia appointed SBP to conduct a major research project into the Value Proposition of the in2CRICKET junior participation product, with the objective of defining the key ‘moments of truth’ for parents, children, and volunteers.

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Golf Australia

Commercial Audit

SBP was commissioned by Golf Australia (GA) to conduct an analysis and valuation of their commercial asset portfolio. SBP teamed with KPMG on the project, who provided supporting valuation of various commercial opportunities.

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