Our history

The firm was established in 2001 as a specialist strategic consultancy for the sport business sector, and for the last decade and a half we have been a trusted adviser to more than 120 leading professional and Olympic sports, government agencies and commercial businesses across Australia and New Zealand.

SBP is a true partner in our clients’ businesses. We invest significant time to build close relationships and the strategic capabilities of their people. Together with our clients, we creatively solve problems and deliver whole of organisation outcomes which grow value and performance.

Our value proposition

  • Commercial business is our core activity. We take a long-term approach to developing the clients’ businesses, and building trusted relationships with people.
  • We bring business research and whole of business strategy together. The result is a seamless offering that provides integrated strategic and commercial solutions.
  • High performance and growth matters to us. And you. We take on challenges and work with people who are attracted to pushing the boundaries and genuinely seeking to create and grow performance-driven businesses, and people.
  • We understand the nexus of sport, business and government. Our consultants are full-time business professionals who understand the context, challenges and intersection of people, passion and service.