Market Research
SBP provides customised market research services for the sports, entertainment and events industries. Our services include design, management and reporting of customised qualitative and quantitative research projects. We offer a full suite of traditional services along with up to date techniques embedded in general approaches. Our research partners include Indeana and Research Now - as well as specialised qualitative recruitment houses. Our market research services include:
- Customer/member/patron experience
- Stakeholder surveys
- Custom/tailored market research studies
- Consumer insights (for rights holders/buyers)
- Segmentation studies
- Value proposition studies
Case Studies (view all)
Customer Experience Tracker
This major sport organisation had developed its own 'Customer Service Charter' with the aim to enhance the quality sporting and service delivery experiences of all stakeholders through a commitment to a customer-focused philosophy. The project is an annual customer tracking study to measure service delivery standards against KPI's set in the Strategic Plan and to provide recommendations on identified areas for improvement.