We have also developed a proprietary methodology to assist organisations to understand and maximise the value of their sponsorship assets and guide the go-to-market strategy. SponsorMax™ delivers an independent certification of sponsorship value that will prepare rights owners and holders with a minimum and maximum value range.

SBP has a unique process for taking great ideas from their initial inception all the way through to market delivery. Our process encompasses a powerful blend of market research, industry trends, consumer segment identification and targeting, value proposition, pilot implementation and reviews, and business and financial modelling.

SBP also provides advice to businesses to transform their commercial offerings from a supply-driven to customer-driven value propositions. Our Commercial and Insights divisions work closely together to guide new product development processes and solutions across both new and existing customer segments.

Our commercial advisory services

  • Commercial reviews
  • Digital strategy
  • Membership Models
  • New product and brand development
  • Financial Modelling
  • Business Case development
  • Sponsorship valuation
  • Sponsorship strategy
  • SponsorMax™
  • R.O.O measurement

Recent Commercial Projects

Commercial Audit
(SponsorMax TM)



2015 Para World Sailing Championships (SponsorMax TM)

Commercial Partner Evaluation

Melbourne Showgrounds
(SponsorMax TM)

Commercial Review

Community and Commercial Impact