Engagement

1. CAPTURE THE MOMENT - Understand your products point of difference, and build your campaigns around it

2. FAMILIARITY - Your target audience should identify with, and see themselves in the material

3. AUTHENTICITY - The material needs to reflect the actual product or experience

4. KEEP IT SIMPLE - Less is more at first. Direct them to the website for more details

5. LEVERAGE LOYAL CUSTOMERS – There is nothing more powerful than a positive referral from a trusted friend

6. UTILITY – Promoting the products ability to add value to the life of the consumer, by being useful, helpful and interactive is a much stronger story than its actual features